Marketing Strategies, Qualitative and Quantitative Methods of Marketing Research, Marketing Psychology, Integrated Marketing Communication, Sales Management, Holistic Corporate Identity, PR Methods.

The graduates should be able to know how to establish their own businesses, conduct competitive struggle, carry out market research, advertising campaigns and PR, build up and perform marketing operations of their companies, cooperate with advertising agencies, establish sales departments, and pursue pricing policy and distribution on international and national scale.

The classes are conducted by means of modern interactive methods, with a large number of seminars, a lot of students' own research, case studies and Polish and foreign practical examples. The specialisation gives professional skills for performing business activities on both international and domestic markets in the environment of strong competition.